From the St. Lawrence website:

"The mission of St. Lawrence’s Integrated Marketing Student team is to act as an extension of the University Communications team and achieve the following: create dynamic visual and written content that aligns with the University’s marketing priorities and can be used seamlessly across social media, web, and print platforms; collaborate with staff and fellow team members to execute projects and content for various campaigns; offer insights and constructive criticism; gain professional marketing and content creation experience with real-world applications; and generate other unique ideas to amplify student voices across campus with authentic storytelling that demonstrates to the world what makes St. Lawrence special and what our students are capable of."